Grove Partners

Customer Experience Strategy to Grow Your Business

For the Busy Co-Founder

Give your business ROOTS in a customer-first mindset

The key to a high-growth startup is a keen understanding of your customers. We're here to help give you a strong foundation with a strategy tailored to your unique business needs in order to acquire more customers and keep them engaged long-term.

Your Journey Begins Here

Customer Strategies are never one-size-fits-all. Our experts have experience in every part of the customer lifecycle.

Customer Acquisition

You need customers to have a business! It's important to ensure that you have a strategy tailored to your business and your prospective customers. We can help you sign the customers that are right for your business, that understand what you're doing, and are willing to pay the price you're asking for. Also, Customer Aquisition, Marketing and Sales are about predictably converting potential leads into closed won deals. Your Sales Strategy includes buying motivations, a sales process and tooling.

Customer Support

It's time to leverage the secret ingredient to make your Business more sustainable. Customers that are seeking help are not a cost factor - they are an opportunity to strengthen the relationship. Our approach makes Customer interactions less stressful for both you and the customer. Nothing is more frustrating than needing help and not getting it. Together, we implement a support strategy that makes it effortless for your customer. So they know they can depend on you when something goes wrong.

Customer Success

Acquiring new customers is hard work (not to mention hecking expensive!). It's important to cultivate those relationships to ensure they become champions for your business. Customer Success is more than just answering customer questions! It's about proactively anticipating issues before they arise and clearly communitcating with your customers. We will help you implement a customer-first, metrics-driven approach to Customer Success that will scale as both you and your customers scale.

Professional Coaching

Employees are a pillar of your business. In the days of COVID, case of burnout are at an all-time high and retaining top talent is crucial. While hiring somebody new is a time-intensive task, developing the talent you already have becomes even more important. With individualized professional coaching sessions, your employees get the help they need to grow their roles. Fun Fact: We love coaching members of the LGBTQ+ community and those that identify as neurodivergent! (ADHD has a place in the professional world and we can help!)

Quick consult or long-haul, we're here to help

Your Chief Customer Officer

Covering all parts of the Customer Experience, we will (excitedly) assume the role of your CCO to develop a complete CX strategy. Depending on the needs of your startup, this could include hiring strategy, tool selection, process writing or evaluation, and more!

Strength Building

Maybe you don't need us to write the book on CX, but you have one area that could use some strengthening. With this offering, we dig deep into one or more CX areas to grow and develop the team.

A La Carte

Whether it's for professional coaching, a one-off project, or a quick chat, we're happy to see what we can do to help!

We Grow With You


Your company was just funded and you have your first customers. CONGRATS! Getting started with 1-10 employees, everyone wears several hats. As a co-founder, you're likely handling most business processes and could use a helping hand as you scale.


Sales, Marketing, Customer Support and Success - each discipline has one or two people. As you continue to scale from 10 to 50 people, you want to ensure your processes are ready to grow with you and your customers.


With 50+ people, your shiny startup has teams for each department. At this stage, you may have run into some growing pains as you've scaled from a seed. You want to ensure you have best practices in place as you continue to grow.

About Us

Amanda Q. Schulte, MBA

A Superstar Customer Champion with EQ to spare. Amanda has over 15 years experience working in several industries but always with customer-first mindset. She has extensive experience in scaling Customer-facing teams having worked as a Chief Customer Officer at a successful startup and in other CX leadership roles. Amanda is a PROUD member of the LGBTQ+ community.

Jan Schulte

A Sales Wizard who knows what it's like to sit on both sides of the keyboard. Jan is a Sales Professional with over 5 years of sales experience AND over 15 years in Software Development. He focuses on Sales and Marketing Strategy tailored to your needs.